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About Us

Our Story

It all started in the United Kingdom, Nottingham. The Skinny Food Co was founded in May 2018. James Whiting and Wayne Starkey (Directors) have previous experience working in the food and drink/health & wellbeing market and discovered a need for great tasting healthy products. Fuelled by diabetic family members that avoid so many favoured foods the brand was born into the launch of Zero Calorie Syrups, healthy virtually zero table sauces and following on shortly after.. healthy snacking options. Due to the huge success of the company launch and loyal customers The Skinny Food Co work hard on developing what our customers want and most importantly NEED.

Our customers are at the forefront of our mind and our staff are passionate about helping people and delivering a top notch service. We're making it our mission to enable people to enjoy food as it should be enjoyed and to put 'avoided' 'unhealthy' options firmly back on the menu (for as many people as possible).

We're pleased to be part of so many household cupboard necessities and are happy to be providing a service to people within areas such as; fitness, mothers, children, vegans, diabetics, food intolerances, fitness, bodybuilding, dieting, sugar substitutes. If you ever have any new product suggestions we actively listen and seek your support.

South Africans were already showing huge interest in the brand, so we took up the challenge to bring Skinny to SA. Now you can enjoy these tasty treats with us without the guilt, sugar and high carbs.

Our Team

We're just a bunch of happy guys and gals trying not to take life too seriously and enjoying working hard and playing harder.

James Whiting and Wayne Starkey (Directors)

Great Company Values

We are passionate about great tasting healthy food. We have developed an extensive range of Virtually Zero Calorie Syrups, healthy table top sauces and healthy snacking options which can be enjoyed by anybody. We do not target specific customers, we simply tick the box for a lot of people that find a frequent use for the products we offer. We understand the difficulty in avoiding tempting food which may not be too good for us and most of this can contain high sugar, fat and calorie content. We strive to be different and ensure that you eat cleaner by using our products. Whether it's our Virtually Zero Calorie Sauces helping you achieve guilt free dunkin'/dippin' or enjoying our Zero Calorie Syrups in your breakfast, Cup of Coffee or favourite dessert we know you'll be impressed and be sure to come back and enjoy them over and over again!

Sugarwise Certified

See here for our Sugarwise Certification explanation and what it means.


Great Tasting

Taste is important to you and to us. We wouldn't feel comfortable sending out substandard products. We perfect recipes and launch products we have tried tested and love! They also have to meet the criteria we look for to be listed on site; low calories/zero calories, low sugar, low fat and most of all great tasting!

Price Promise

We want to grow our brand and spread brand awareness and to do so we know the price is also very important. We promise to offer YOU the best price we possibly can. Already compared to similar companies that offer healthier sauces we are very price competitive. However, there are not any/many companies on the market offering a like for like product. Whether you buy from us or any of our future stockists we want it to be affordable and offer great value for money.


Great Customer Care

We aim to achieve fantastic customer care. From your shopping experience, to our social media team and our customer support team we hope to have you looked after the way we expect to be looked after. If you have any queries or concerns please contact us here: info@theskinnyfoodco.co.za


Sweet Syrups

Do you love all things sweet? We sure do thats why we have extensively grew our Sweet Syrup range. Now we have an ever growing range of sweet syrups for you to use at your own leisure, however you wish! Great for adding to drinks, food, breakfast bowls. Why not follow our social media pages for more inspiration of how you can use our Syrups? We must inform you our syrups are allergen free, vegan friendly, suitable for diabetics, sugar free, calorie free, dairy free and really delicious in taste! Click here to view our syrups.


Savoury Sauces

We like to think we have all meal courses covered, because... we do. We have our sweet syrups and savoury sauces. Suitable for use whenever you fancy. Whether you are having a cooked breakfast, healthy lunch or opting for a evening meal healthier dipping sauce we are fully stocked in masses of flavours to ensure you have what you need! Click here to view our sauces.


Chocolate Spreads

Have you ever met anybody that doesn't love chocolate? We haven't met many! But what we do know is that lots of people are actively avoiding chocolate due to the high sugars and calories. We have developed 'potentially the yummiest' healthier Chocolate Spreads in 3 delicious flavours; Chocolate Orange, White Chocolate & Chocolate Hazelnut. Which one would you go for? Click here to view our spreads.


Peanut Butters

Why did Skinny Food Co launch Peanut Butters when there are already so many widely available? Simply put, our customers asked for it! Plus why not opt for 100% PURE Peanut Butter? In our eyes there's no need for additives, sugars, salt, or palm oil. So ours is as pure as can be. We even remove the Peanut Skins so you get more nut for your buck! Better still, we are on par (price wise) with market leaders... Give them a go you'll be 'nut's' not to! Click here to view our Nut Butters.


Fruit Jams

It's not something we initially imagined we would need to put onto our website until we conducted market research and discovered so many of our loyal customers no longer enjoy Jam. Why? Because it's full of sugar, not suitable for their dietary needs and not considered to be of much benefit when aiming to eat healthy. Therefore we removed added sugars, stripped out extra nasties and worked on a low calorie real fruit Jams that would be a huge hit with our customers - thankfully we succeeded there! Available in 4 divine flavours. #PumpUpTheJam Click here to view our Jams.

Interested in becoming a stockist? Find out more!